Solving the cause, not symptoms!
The industry is caught up in the pressure to bring new products to the market faster and more often in order to ensure turnover and growth.
This reflects the opposite of what people are concerned about today: environmental protection, sustainability and exploitation of our planet's resources.
Who in the industry has the courage to break through this resource wasting and abundance producing trend?
Who has the courage to communicate a transformed, up-to-date purchasing behaviour in accordance with people's concerns?
And most of all adapt their product offering accordingly?
Recycling is good, but we need to get deeper to the roots.
Foto credit: @alisteuer